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Chief executive


Tom Smith founded GlobalWebIndex in 2009 in response to a lack of robust, up-to-date insight on the digital consumer. Driven by an explosion of new media channels and platforms, consumption was fragmenting rapidly and there was a clear need to profile connected behaviours in granular detail.

Smith set about creating the world’s largest market research study on the digital consumer, covering 32 countries and representing 89 per cent of the internet audience.

Today GlobalWebIndex is a marketing industry standard, with worldwide clients including Google, Twitter, Microsoft, Group M, Omnicom Media Group, Starcom MediaVest, ZenithOptimedia, Digitas, R/GA, AKQA, Sony, Unilever and Nestlé.

Prior to founding GlobalWebIndex, he was head of consumer futures at IPG media agency Universal McCann.