Tom Poynter

group MD

southpaw

Tom Poynter has over 20 years marketing experience, starting out in the mid 90’s helping form APL Digital and then the award-winning agency Zentropy Partners. He comes with a pedigree for leading digital agencies or integrating them into advertising agencies for brands such as Publicis, LBi and Iris. He now heads up the Hakuhodo owned strategic creative agency Southpaw. They are one of the top 100 creative agencies in the UK and work with brands such as Brown Forman, Honda Motor Europe, Molson Coors, Eurotunnel le Shuttle, YMCA, Ahmad Tea, ghd and Diageo.

Southpaw urges marketers to be less passive at keeping up with their audience and the needs of the planet.
Opinion

The conscious consumer part III: why climate change should be marked urgent for your brand
Southpaw provide marketeers with the signs for spotting burnout and suggest ways to prevent it.
The Drum Network

Burnout: not just for young people
Southpaw question the importance of brand loyalty this Valentine's Day.
The Drum Network

Why love isn't enough for brands this Valentine's Day
Southpaw predict the purchase habits of conscious consumers.
The Drum Network

The conscious consumer part II - What will we buy into in 2030?