senior manager, social & digital marketing, EuropeActivision Blizzard
After more than a decade in film and television production in Australia, Tim Lion began at Sony in Europe in 2011. In the last two years as head of social, he has consolidated Sony’s social comms planning; rationalised supplier base and increased performance and efficiency.
In the last 12 months he has been focused on planning and developing a mid-term approach for Sony’s social channels, focusing on content efficiency, performance and media strategy. In December he begins a new role at Activision Blizzard overseeing digital and social for the brand and its titles across the European market.