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Thomas Kolster
TK
Marketing expert, speaker & author
'Mr. Goodvertising'
Opinion
Is brand purpose simply too good to be true?
Opinion
You’re selling running shoes – don’t pretend you’re saving the world
Opinion
Dear Lions: stop being nice, be brutal
Opinion
Hate something, change something: how marketing agencies can make a (real) difference
Opinion
It was the best year ever in Cannes for 'Goodvertising' campaigns – and it was the worst...
Opinion
Memo to all agency peers: work sucks
Opinion
Advertising kills: Let’s stop the overworking culture and make it fun and worthwhile ins...
Opinion
Bold do-good marketers wanted. Reward: questionable