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Marketing expert, speaker & author
Is brand purpose simply too good to be true?
You’re selling running shoes – don’t pretend you’re saving the world
Dear Lions: stop being nice, be brutal
Hate something, change something: how marketing agencies can make a (real) difference
It was the best year ever in Cannes for 'Goodvertising' campaigns – and it was the worst...
Memo to all agency peers: work sucks
Advertising kills: Let’s stop the overworking culture and make it fun and worthwhile ins...
Bold do-good marketers wanted. Reward: questionable