Co-chief executiveStarcom MediaVest Group
Steve Parker leads the strategic direction and management of Starcom Mediavest’s UK operation, working closely with the group’s global executive network. In the last five years, the agency credits Parker as a key leader in its transition from a traditional media planning agency to a content planning outfit with over 50 per cent of its work digitally focused.
Parker has worked successfully to redesign the management team to fit the deep requirement for collaboration and innovation needed to succeed in the new convergent world. He has a reputation for championing an open and collaborative approach to client and media owner relationships and is fiercely proud of the culture he has created within the group.
Outside work, Parker is passionate about two things – the women in his life (his wife and two young daughters Jessica and Niamh) and rugby.