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Stephen Waddington
SW
chief engagement officer
Ketchum
Opinion
How social media manipulation is affecting your life today
Opinion
Post-Bell Pottinger public relations must focus on its own reputation
Opinion
Charlie Gard case shows working for free doesn’t mitigate conflict of interest issues in...
Opinion
#AskEddie: Southern Rail's work experience success spotlights expectation gap on Twitter
Opinion
Who targets you? A look at the crowdsourced project set to scrutinise Facebook ads during the...
Opinion
Why social media influencers won’t replace journalists
Opinion
Fixing the work/life imbalance: How PR can act on its mental health problems
Opinion
Dissecting the New York Times' 2020 report: 13 lessons from a premium content business
Opinion
A manifesto for public relations in a post-truth world
Opinion
Influencer relations: the latest war between marketing and public relations
Opinion
EU, me and the social media filter bubble
Opinion
Email is slowly dying. No, really it is
Opinion
Public relations is booming but there's no room for complacency on salaries, gender and et...
Opinion
Mental illness is endemic in marketing, media and public relations
Opinion
Public relations has a problem with gender
Opinion
So you think you’re a marketing or public relations professional? Think again
Opinion
Product recall pressure hits all time high as brands move quickly to do the right thing
Opinion
'The internet is a conversation': Lessons from the Cluetrain Manifesto 17 years on
Opinion
Like it or loathe it, the press release ain't dying
Opinion
Want your agency to give you training? Then know your learning and development goals first
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