Mobile Fix

Simon Andrews has worked in digital for 20 years. He believes that “the social and mobile landscape means the opportunity now is more exciting than ever.”

In the last year his agency’s focus has shifted to building its adtech offering.

Before Addictive, he helped launch what would later become Modern Media in 1995, before joining DLKW as a partner four years later and working at WPP-owned Mindshare.

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