Shiona McDougall

SVP of strategy

Rapp

Shiona McDougall is senior vice president, strategy at RAPP UK

RAPP on how the death of the cookie could improve the relationship between brands and consumers.
The Drum Network

The ‘cookie apocalypse’ will improve the future of marketing
Rapp data apocolypse graphic
The Drum Network

Could consumer scepticism and marketer confusion cause a ‘data sharing recession’?
Shiona McDougall is senior vice president of strategy at Rapp
The Drum Network

Nobody likes a control freak: Rapp's Shiona McDougall on developing a client relationship without...