Sedge Beswick

Founder

SEEN Connects
Beyonce's new look
Opinion

Beyonce’s country rebrand offers a masterclass in entering new categories
Taylor Swift in Out of the Woods video
Opinion

No, TikTok isn't broke. Ariana Grande, Post Malone and Taylor Swift are gone
Retail
Opinion

E-commerce wasn’t working until livestreaming came along
Ed
Opinion

Is being a brand owner a rite of passage for celebrities?

Great
Opinion

Is all that time your agency's boss is spending on LinkedIn paying off?

Social
Opinion

We’ve reached peak social media sameification, and it may get worse
Influencing
Opinion

Why influencers should be in the brainstorm, not just the briefing
selling sunset
Opinion

Is now the time for streaming giant Netflix to launch its own talent agency?
egg instragram
Opinion

How to get 54m Instagram likes in 10 days when you're only an egg
Influencers post
Opinion

Influencers are responsible for the world’s positive mental health outlook
IGTV
Opinion

Why it’s time your business took IGTV seriously

Instagram is clamping down on influencers with fake followers – but is it enough?
Opinion

Why direct-to-consumer companies are using Influencer generated content to win over the ma...
A range of high profile celebrity influencers.
Opinion

Influencers aren’t villains – brands are just lazy