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Seb Joseph
News editor
The Drum
Former news editor at The Drum.
TV accounts for 94% of video advertising, as YouTube vows to ‘evolve’ ad formats
L'Oréal is building a marketing team for specialist marketers rather than ‘jack of all trades’...
Amazon’s Twitch VP of sales for Europe: ‘We now generate more ad revenue from non-gaming...
L’Oreal’s UK CMO: ‘We are very clear on where our media money is going’
Sport England shakes body language for This Girl Can’s digital regime
ITV boss claims ‘TV is reasserting its importance to brands’ amid digital transparency...
Agencies claim advertisers prioritise ‘buying’ over ‘planning’ when it comes to media...
Can TBWA help Lucky Generals deliver on its promise?
Unilever explains Kraft Heinz rejection
Why Dennis Publishing is optimistic that it can persuade ad blocker users to view ads
Telefonica sees partnerships as key to accelerating growth in its advertising business
Slash Football on monetising content escapism for the YouTube generation
Redscout names The Talent Business’ managing partner Jules McKeen as first chief revenue...
Facebook to live-stream football in deal with Univision
Are brands convinced Snapchat is the new TV?
Boots moves £80m UK creative to Ogilvy & Mather as it eyes integrated approach following global...
AOL UK strikes O2 Weve alliance to use mobile subscriber data to take challenger status to...
Activision Blizzard Studios co-president thinks it is ‘absolutely’ capable of a show that...
The AI doctor will see you now: How Babylon is getting people to trust a chatbot
Dyson ties with Amazon’s Twitch to recruit the innovators of the future
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