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Scott McKenzie
SM
Founder
Mischief Maker
Opinion
If blockchain is the answer for global brands, what is the question?
Opinion
‘The joy of not yet’: why marketers need to sell anticipation, not just products
Opinion
Buckle up: Pricing CPG brands is about to get bumpy
Opinion
Navigating the rise of ‘the newly constrained’ consumer
Vaccination doesn’t equate to automatic consumer confidence, NielsenIQ finds
Nielsen: The balance of power has shifted at supermarkets
Opinion
Nielsen identifies 5 new holiday shopper segments
Opinion
Nielsen: cash-constrained consumers driving online CPG sales
Opinion
Nielsen: global consumers seek champagne and other indulgences – for now
Opinion
Nielsen: The rise of multi-generation homes and the new gatekeepers within
Opinion
Nielsen data shows how consumers around globe have begun behaving alike