Scott McKenzie

SM

Nielsen intelligence unit leader

Nielsen
Open a package
Opinion

‘The joy of not yet’: why marketers need to sell anticipation, not just products
speedy cart
Opinion

Buckle up: Pricing CPG brands is about to get bumpy
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Opinion

Navigating the rise of ‘the newly constrained’ consumer
jab

Vaccination doesn’t equate to automatic consumer confidence, NielsenIQ finds
Supermarket

Nielsen: The balance of power has shifted at supermarkets
holiday
Opinion

Nielsen identifies 5 new holiday shopper segments
pigs
Opinion

Nielsen: cash-constrained consumers driving online CPG sales
champagne
Opinion

Nielsen: global consumers seek champagne and other indulgences – for now
House of balance
Opinion

Nielsen: The rise of multi-generation homes and the new gatekeepers within
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Opinion

Nielsen data shows how consumers around globe have begun behaving alike