Sam Bradley

Journalist

The Drum
Changi airport in Singapore

After a slow year in APAC, should agencies expect faster growth in 2024?
A still from Uncommon's Quaker ad

‘No such thing as too much emotion,’ but should brands earn the right to make weepy ad...
A still from a BETC campaign for Duolingo

Inside BETC Paris’s decade-in-the-making offensive on English-speaking ad world
A still from Uncommon's Quaker ad

‘Feeling machines who think’: how ad creatives can reach the heart through the head
A still from Dove and Ogilvy's 'Cost of Beauty' campaign showing a closeup image of a blonde woman's face

‘Divine discontent’: how Ogilvy connects creativity to commercial growth
A still from the latest Quaker ad

Creatives tell us how to find the Goldilocks zone for emotional storytelling in ads
Two people sat at desks in a dimly lit room, working on laptops. The photo is a still from a Media.Monks campaign for HP

AI workflows and asset-based pricing: inside Media.Monks’s production studio overhaul
Heinz-Sauce 01

How to think like Rethink, the world’s most-awarded creative agency
Serviceplan's Alex Schill, stood against a blue background

How Serviceplan’s ‘übercreativity’ blueprint helped it become Europe’s most-awarded...
Mark Penn

Stagwell CEO Penn says tech spend returning despite growth figures missing expectations
Mark Read

‘Investment in creativity paying off,’ says Read as WPP tops World Creative Rankings
John Lewis

John Lewis set to shift content production duties to in-house unit
Bogotá

Visiting Bogotá on client business? Here’s where to take your contacts

WPP logo against a blue background

WPP’s Read says results show ‘resilient’ performance despite tech spending impact
A woman talking in front of a focus group

Ogilvy’s latest partnership tests how far strategists can trust an AI focus group
A fridge full of colourful food

When a food & drink trend reaches its sell-by date, how should brands respond?
OpenAI

AI-assisted copywriting more effective than human-penned ads, study finds
gabrielle henderson

Pitching experts share tips for agencies answering client RFIs
Vitality sausage dog

How to update a brand mascot without upsetting your audience
A person presenting to a client

Taking the pitch: agencies report ‘bad behavior’ from marketers during reviews