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Saman Mansourpour
SM
Managing director
The Agency
The Drum Network
The lessons to be learned from BrewDog’s latest PR nightmare
The Drum Network
Why have some agencies fared well in the pandemic?
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Meat the enemy: continuing as a meat trader during an environmental revolution
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Why unifying brand purpose will help your organisation
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Avoid short term brand fails with meaningful difference
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More data, more innovation, more tech: the rising B2B costs
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Field-to-Fork: The power of provenance
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Who took a bite out of Kraft? Independent food and drink producers, that’s who
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Brexit Britain: British food & drink brands are taking back control
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Respect your elders: it might just be your best online strategy
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Will Alexa be the saviour of the copywriting industry?
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When it comes to the drinks industry customers want involvement, not exclusivity
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Branding Brexit: the comms strategy failures that shaped the EU referendum
The Drum Network
Six tips for successfully planning an integrated marketing campaign