Saman Mansourpour

SM

Managing director

The Agency
A Brewdog pint of beer
The Drum Network

The lessons to be learned from BrewDog’s latest PR nightmare
AgencyUK on how agencies can learn to thrive in the new post-pandemic world.
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Why have some agencies fared well in the pandemic?
AgencyUK question how the meat industry can continue appealing to ethically conscious consumers.
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Meat the enemy: continuing as a meat trader during an environmental revolution
51% of marketers say more dialogue is needed between policy and marketing when it comes to brand purpose
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Why unifying brand purpose will help your organisation
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Avoid short term brand fails with meaningful difference
AgencyUK suggest various practices for marketers to make the most out of the rich data currently available with digital marketing.
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More data, more innovation, more tech: the rising B2B costs

AgencyUK's managing director considers the rise in popularity of field-to-fork brands.
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Field-to-Fork: The power of provenance
Who killed kraft graphic
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Who took a bite out of Kraft? Independent food and drink producers, that’s who
A plate, knife and fork against a Union Jack background.
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Brexit Britain: British food & drink brands are taking back control
Older generation texting
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Respect your elders: it might just be your best online strategy
Alexa
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Will Alexa be the saviour of the copywriting industry?
Champagne
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When it comes to the drinks industry customers want involvement, not exclusivity

Sammy Mansourpour of AgencyUK
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Branding Brexit: the comms strategy failures that shaped the EU referendum
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Six tips for successfully planning an integrated marketing campaign