Rob Mitchell is CEO and co-founder of Longitude, a Financial Times company and specialist thought leadership agency. For well over a decade, Rob has been helping senior marketers at global brands get more value from their B2B investments and has led hundreds of thought leadership campaigns across Longitude’s 40+ clients, including Accenture, EY, PwC and Barclays. Rob was formerly Managing Editor at the Economist Intelligence Unit and directed sponsored reports and other custom projects for several years at The Financial Times.
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