Richard Shotton

RS

Deputy head of evidence

Manning Gottlieb OMD
margarine or butter?
Opinion

The margarine test: why marketers must look at what people do rather than what they say
branding's placebo effect
Opinion

Branding's placebo effect: how our expectations about a product influence its performance
Beans Meanz Heinz has recently celebrated its 50th anniversary
Opinion

Is rhyme past its prime?

Stephen Colbert
Opinion

Truthiness in marketing: is the evidence behind brand purpose flawed?
beckham
Opinion

An outdated rule? Why watch ads almost always use the same time
Context, communication and Cleopatra's nose
Opinion

Context, communications and Cleopatra's nose
PICCADILLY CIRCUS
Opinion

Why the false consensus effect leads to inappropriate advertising
Hans Brinker
Opinion

The power of honesty in advertising and why your brand should flaunt its flaws