The Drum Awards for Out of Home

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Creative director, vr

Framestore

Resh Sidhu is Creative Director within Framestore’s VR Studio, based in New York. She uses creative direction, storytelling and conceptual ideation to help lead the growing VR team in creating groundbreaking work for clients.

Resh joined Framestore from AKQA in London where, as Creative Director, she led a multi-disciplinary team across a wide client base, producing work for the likes of Xbox, Nivea, Kraft Mondelez and Nissan. Her work has received industry-wide recognition, with recent wins at the Campaign Big Awards, BIMAs, Design Week, and IAB Creative Showcase.

Having started her career in the gaming industry, Resh moved swiftly into the digital arena as opportunities arose to integrate digital design with online experiences. She brings with her an exceptionally diverse skillset, ready to explore the many creative possibilities of virtual reality as exciting new technologies hit the mainstream.

Resh is also the author of Virtual-Realms blog, a community centred on the developing creative potential of VR. When not exploring other dimensions, she can be found enjoying time with her two sons, running, or indulging in her love for fast cars and motorbikes.