Preethi Ravi

Journalist

The Drum

Preethi is a journalist based in Singapore. She covers branded and editorial content for the Asia Pacific region.

Get in touch: preethi.ravi@thedrum.com

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Want to navigate China’s travel boom? Marketers need advanced targeting solutions
iClick Interactive Chinese Travel Market Report
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China leads in post-pandemic travel retail. Here's how brands can attract Chinese traveling...
AI and Machine Learning Concept
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Can AI and machine learning help agencies lower costs and boost performance?
WhatsApp launches pay feature for businesses and users

WhatsApp and Stripe partnership could be 'gamechanger' for marketers
Mascots

How Indonesia’s Green Rebel Foods plans to expand across the region and globe

Get ready to play in the gaming world.
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Winning the next-gen audience in the gaming industry
How can brands ride the next wave of digital advertising?
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The importance of commerce media for the addressable future
Business discussion room in a monochrome format
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How M&C Saatchi’s Kabeer Chaudhary is thinking about performance in 2023
Providing consistent positive experiences for customers is a key factor in building brand trust and loyalty.
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The future of retail marketing in APAC is full of possibilities, say experts

Man and woman laughing with a blue and green back filter
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The winning formula for effective B2B marketing in APAC
‘Loyalty programs can still be effective if approached strategically’
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Personalization, customer centricity & brand value help marketers stay ahead of the curve
Asian girl with gamer headphones and purple red LED lighted background
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How to build deeper audience connections through creators
All G Foods plant-based meat brand Buds has built a strong following

All G Foods mission to save the planet one plant-based burger at a time
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Whose responsibility is it to advertise responsibly?

2 women and a man standing in front of a clear whiteboard
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‘Clickers are weird, focus on metrics that impact business outcomes’, say experts

Southern Cross Pet Insurance

Southern Cross Pet Insurance calls on CMOs to join ‘Paws Off’ initiative
Lee Jeans India

Lee Jeans gets cheeky to promote a new store launch in India
Indian plant based food brand GoodDot is making its products cheaper than chicken

How plant-based brand GoodDot became a household name in India

Gaming session

Asia's gamers are the most engaged globally but can brands leverage this lucrative market?
Mammoth meatball

Aussie foodtech startup creates doco (and global headlines) with mammoth meatball