founder

WIWT.com

Poppy Dinsey is a precocious young entrepreneur carving her own stylish niche in the digital world.

She started blogging in 1999 (aged just 11) and has since turned her hobby into the flourishing fashion site What I Wore Today – WIWT.com.

She has worked with brands including Vodafone, Universal Pictures and Unilever, and in 2014 became the face of Toni & Guy’s global blogging platform, mentored another start-up founder through Marie Claire magazine and worked on large-scale campaigns with Ugg Australia, Triumph and Speedo.

So far this year she has launched a new YouTube channel and worked with Toni&Guy, the National Lottery and Simon Malls.