Phil Acton is Country Manager, UK & BeNeFrance at Adform, where he is responsible for further expanding Adform’s innovative vision of efficient modern marketing through their integrated advertising platform Adform FLOW drawing on his expertise in strategy, sales, new business development and account management to head up the UK team. In line with Adform’s forward together philosophy, Acton focuses on cultivating and developing new and existing client relationships, as well as building on partnerships with brands, media and creative agencies.
Acton’s 20+ years of experience in the industry including seven years at Adobe, as well as working for small start-up agencies and large global holding groups. In that time, he has consulted with some of the worlds’ largest brands to help solve their business challenges, and has a wealth of experience in channels such as paid advertising, data management and dynamic creative.
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