Phil Adams

PA

Planning Director

Cello Signal
Cello compare tackling a creative brief to the passing of an Oylmpic baton in the 100m relay.
The Drum Network

Lessons from Japanese athletes for creative brief writing
Scalextric cars on a track
The Drum Network

Don’t settle for ‘Scalextric transformation’
Goldfish in a small round bowl.
The Drum Network

Goldfish, borders and transformation: how to move beyond organisational silos
danger
Opinion

Why bravery is a bad idea in advertising
miracle
Opinion

Introducing the miracle agency – here to solve advertising's hoop issue
sea shells
Opinion

Why marketers require empathy to make data meaningful
The imperative of not being earnest
Opinion

The imperative of not being earnest
generalists
Opinion

Visionary has become a dirty word. And the dirty word is generalist
CRM
Opinion

A CRM ghost story – or why artificial intelligence leads to real-life stupidity
Phil Adams Blonde Digital
Opinion

No content marketing for old men