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Paul Priestman is a designer, co-founding director of Priestmangoode and global creative director of CSR Sifang.

The guiding principle in Priestman's work is his belief that design is "not just about styling, but about making things better".

His studio has won a host of awards, including the Queen's Award for Enterprise, the DBA Design Effectiveness Awards and the Future Friendly Award for Sustainable Design Innovation.

Priestman is a council member at the Royal College of Art, and he was a member of the UK Design Council and chair of the Design Sector Skills Panel from 2004 to 2006. He was previously president of the Design Business Association, and a member of the D&AD Executive Board.