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Paul Kitcatt
PK
Opinion
Who’s lying now? Advertising in a post-truth world
Opinion
'What do you do, exactly?' The marketing industry's identity crisis
Opinion
The automated copywriter has arrived
Opinion
Don't wait for the data – it will only mislead you
Opinion
From brand to bland: How creativity gets suffocated at birth
Opinion
Customer loyalty is an illusion – and brands are learning that the hard way
Opinion
Lidl will learn a lot from its latest campaign – but perhaps not what it was hoping for
Opinion
Soothing balm for the creative mind: Why you must leave your desk to find ideas
Opinion
Storytelling? Brands must remember that every great story needs a villain
Opinion
It's never been easier to avoid advertising
Opinion
Pitching? There has to be a better way to find an agency
Opinion
Paul Kitcatt on why creatives need to be able to switch off