I am CEO and co-founder of Clinch, an AI-powered omnichannel personalization technology platform. Clinch’s platform combines brand, product and consumer data with dynamic creative messaging to generate unlimited personalized versions of advertisements for programmatic and social media video and display ads.
After spending years leading user experience, design and innovation teams at major agencies, I co-founded Clinch to take advantage of the explosive growth in programmatic and address the need to provide data-driven video creative at scale. As CEO I have led advanced omni channel, personalized campaigns. Today, Clinch is the only creative technology company to enable advertisers to use data to personalize videos regardless of platform to deliver the right message to the right customer at the right time.
Most recently, I helped to form and lead the user experience and innovation department at MRM, part of McCann WorldGroup in NYC, where I created and managed digital experiences and campaign strategy for some of the world’s biggest brands including ExxonMobil, US Army, Diageo, MasterCard, Verizon and General Motors.
I hold a bachelor's degree in design from Parsons, The New School, where I graduated with honors. I have also studied industrial design at the Elisava School of Design in Barcelona, Spain. Before that I spent 11 years in the Israeli Air Force holding several command and management roles.
On a personal note, I am a Chicago Bulls fan, snowboarder, traveler and chocolate addict.