In 2001 Farnhill launched interactive
creative agency Poke. As CEO he
works with clients including EE,
Google, Ted Baker, Skype, Mulberry
and the BBC. In 2010 Poke created
The Lovie Awards and Internet
Week Europe. Farnhill is founder of
charitable initiative The 100 Project,
adviser to film streaming service
Mubi and Space Studios and is nonexec
director for the National Citizen
Service.