Nadya is on a mission to deliver business change by harnessing the power of creative thinking. As the co-founder of Utopia she is doing exactly that - Utopia 'Re-wires Business for Age of Creativity'.
Nadya is also the co-founder of Innovation Social which is an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better.
Additionally, she co-founded two Diversity networks and initiatives: https://www.thegreatbritishdiversityexperiment.com/ which seeks to drive diversity in communications; https://thesowhiteproject.com/ which drives global media attention to the lack of diverse imagery in communications.
Nadya is on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee and Awards Group, on the Advisory Council of the London Philharmonic Orchestra and this year was a judge for the Cannes Innovation Lions.