Mike White

MW

Chief executive officer

Lively
Lively consider the emerging possibilities within the metaverse.
The Drum Network

Metaverse to betterverse: building the web better
Lively consider the rise of cyrptocurrency at this year's SuperBowl and whether it's here to stay.
The Drum Network

From beer to crypto: the shifting shape of Super Bowl Sunday
A live video game event
Opinion

Connected by tech: how could technology take events up a gear?
Lively on why brands will have to level up if they want to enter the gaming industry.
The Drum Network

Gaming: the next frontier for experiential marketing
Lively consider why a hybrid approach will be the most effective and sustainable way to reduce our carbon footprint.
The Drum Network

Are hybrid events the key to a sustainable experience economy?