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Michaela Zhu
MZ
Marketing trainee
Emerging Communications
The Drum Network
Brand building and localization: learning from Pret A Manger's Chinese market entrance
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The metaverse and the future of Chinese influencer marketing
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Livestreaming goes mainstream: how brands can capitalize on the growing Chinese trend
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A marketer’s guide to overseas property for Chinese high-net-worth individuals
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Getting closer to consumers with KOCs, the Chinese micro-influencers
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Converting Douyin engagement and why it’s not the same as TikTok
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How tech giant Apple used Bilibili to market in China
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The rise of the he-economy: China’s next big market