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Michaela Zhu
MZ
Marketing executive
Emerging Communications
The Drum Network
What does the growth of Little Red Book mean for post-pandemic China?
The Drum Network
The ‘new elderly’: is this a golden age for marketing to China’s silver-haired consu...
The Drum Network
How China is embracing web3: marketing to gen Z on the Chinese metaverse
The Drum Network
Co-branding strategies for the Chinese market: how to attract gen Z audiences
The Drum Network
Why China’s booming pet economy is a lucrative trend for digital marketers
The Drum Network
Why gamification needs to be part of your China branding strategy
The Drum Network
Glamour reimagined: Little Red Book’s luxury camping culture
The Drum Network
WeChat Channels: an essential tool for Western brands in China
The Drum Network
Marketing in China post-pandemic: leveraging new social consumption
The Drum Network
Brand building and localization: learning from Pret A Manger's Chinese market entrance
The Drum Network
The metaverse and the future of Chinese influencer marketing
The Drum Network
Livestreaming goes mainstream: how brands can capitalize on the growing Chinese trend
The Drum Network
A marketer’s guide to overseas property for Chinese high-net-worth individuals
The Drum Network
Getting closer to consumers with KOCs, the Chinese micro-influencers
The Drum Network
Converting Douyin engagement and why it’s not the same as TikTok
The Drum Network
How tech giant Apple used Bilibili to market in China
The Drum Network
The rise of the he-economy: China’s next big market