Mel Exon joined BBH early in her career in 1997. Since then she has led the development of award-winning and effective cross-platform work for clients as diverse as Levi’s, British Airways, Boddingtons, Yeo Valley and more recently Tesco.
Exon is also the cofounder of BBH Labs, the agency’s technology-driven R&D arm set up in 2008 and focused on ensuring the agency and its clients are as smart as possible when it comes to change and the embracing of emerging platforms, processes and partners.
In 2014 she was made managing director of BBH and was a member of the Cyber jury at Cannes. She sits on Google's Creative Council, Facebook's Client Council and writes a monthly technology column for Marketing.