back
to thedrum.com
Advertisement
Skip to content
Martin Kihn
MK
Senior vice president, marketing cloud
Salesforce
Opinion
The science behind The Farmer’s Dog’s Super Bowl win (and why cats tend to lose)
Opinion
Three surprising secrets behind Taylor Swift's brand success
Opinion
From Apple to Yahoo: a list of tech companies that hated advertising (Elon, take note)
Opinion
How build a future-proof ad business (hint: copy Apple)
Opinion
Your global ‘center of excellence’ could actually be sabotaging you
Opinion
The haters are totally wrong about advertising. Here’s why
Opinion
So, you think you want untargeted ads? Think again
Opinion
Do robots belong on your copywriting team?
Opinion
Preparing for the post-literate consumer
Opinion
Nielsen’s pivot reveals the future of measurement
Opinion
What to do about ‘privacy paradox’ now that CCPA has launched
back to thedrum.com
