Mark Lowe

Founding partner

Third City
Can a sharing economy be a caring economy?
Opinion

Can a sharing economy also be a caring economy?

Get ready for the green rush: Is marijuana marketing going mainstream?
Opinion

Do we still need brands? Why businesses should take heed of the latest HBR study
Opinion

The question we’re all asking: who is winning this election, The West Wing or Borgen?
Opinion

The Starbucks effect – A lesson in subcultures and brand credibility
Live

Live Blog: The Drum Live as it happens
Opinion

Michael O’Leary’s Damascene conversion – can Ryanair really change its culture?
Opinion

Are nations also brands?
Opinion

Facebook’s big brand conundrum
Opinion

Nigella's reputation is unlikely to be permanently tarnished by court accusations
Opinion

The making of Brand's Brand: what Russell Brand can learn from his hero, Che Guevara
Opinion

Gordon Ramsay vs Jamie Oliver: One might be a better chef, but the other is a far superior...
Opinion

From Benetton to Brewdog - the brands that stick two fingers up to the taste police
Opinion

Findus scandal is a reminder that old-fashioned corporate indifference is no way out of a modern...
Opinion

Why did Waitrose ditch Delia?
Opinion

Reader-nomics: The Economist shows Newsweek there is life left in print
Opinion

Red Bull: The brand that learned how to own the message
Opinion

Loads of Wonga for Newcastle, but its new sponsor still has a huge PR battle on its hands
Opinion

Budget Wars: Could this finally be the moment Easyjet outmanoeuvres no-nonsense Ryanair?