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Mark Borkowski
MB
Opinion
McFlop: Why the Burger King/McDonald's peace day PR stunt was a dog's dinner
Opinion
Cannes Lions – the sober reality: What have we really learned about creativity in 2015?
Opinion
It was true at the time: Does it matter that Chris Evans said he wasn't taking the Top Gear...
Opinion
The writing is on the wall: Mark Borkowski on why Labour's #Edstone PR stunt crumbled
Opinion
Spinning hearts and minds: The triumph of PR over the general election campaign
Opinion
Jeremy Clarkson and the BBC: Mark Borkowski on the corporation's latest comms crisis
Opinion
Mars One won't happen – but don't let the facts get in the way of a good story
Opinion
The ugly side of the beautiful game: Why is football so bad at PR?
Opinion
The Sony Pictures email hack: How to survive the story that keeps on giving
Opinion
A lesson for brands in emotion, symbolism and the power of shared experience
Opinion
'Tis the season to spin: How PR is bringing early festive cheer for Zoella and Sony
Opinion
Learning from Uber – the perfect case study of how not to operate during a global crisis
Opinion
The new propaganda war – Isis, social media, and the tactics of terror
Opinion
Scottish independence debate: 'Salmond's PR advisers should hold their heads in shame'
Opinion
Fame and the media game: What is fame now? And can you enjoy it without press intrusion?
Opinion
Isis and the propaganda war: How the social-savvy extremists are dominating the headlines
Opinion
Let's try not to piss off the will of the people – Mark Borkowski on how Betfair's octopus...
Opinion
Mark Borkowski on Joey Skaggs - 'the world's biggest prankster'
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