Head of graphic design

Waitrose

After graduating from Norwich School of Art Maggie took a job at design agency Larkin, Stratton and May working on retail brands including Guinness, Monsoon and Harvey Nichols.

In 1998 she took on the role of head of graphic design for Waitrose to help build up the fledging marketing department. Supported by an in-house team and agencies Hodgetts is now responsible for the design direction of the supermarket’s visual identity, own-label packaging, customer communications and marketing.

She has collected many industry medals including D&AD pencils, IPA Marketing Effectiveness awards, an unrivaled 11 DBA Design Effectiveness awards, culminating in a gold and a grand prix scoop for the essential Waitrose brand identity. In 2013 she was voted on to the board of the DBA.

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