Luke Hodson

LH

Founder

NERDS Collective
A black Nike trainer against a white background
The Drum Network

Has the Nike Air bubble popped for gen Z?
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The Drum Network

Deciphering gen Z: Targeting and segmentation must evolve with the times
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The Drum Network

Gen Z’s ‘luxury aspirers’: How high-end brands can avoid alienating aspiring buyers
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The Drum Network

Engaging with the gen Z community: a strategic guide for global brands
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The Drum Network

Introducing the ‘beta pioneers’: how gen Z’s unabated exploration impacts brands
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The Drum Network

Pause > productivity: how brands can support the soft life revolution
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The Drum Network

The rise of cultural currency: a new era for Gen Z and beyond

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Brands are the new bands: music, logos and semiotics for marketers
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Cultural communities will replace loyalty programs
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The Drum Network

Want to understand luxury brands in 2022? Look to street culture