Leslie de Chernatony

LD

consultant

Life
supermarkets, Money Advice Centre
Opinion

How FMCG brands can avoid becoming the next victims of the retailers' delisting purge
Opinion

Storytelling vs selling: It's time to start selling stuff properly again
Opinion

Brands are putting the cart before the horse by skipping to campaign tactics before facing...
Opinion

From the Milk Tray Man to Hovis' boy on the bike, will revisiting past glories work for br...
Opinion

Why brands should do more to push Brits into sport
Opinion

Nudge marketing in retail needs a reboot
Opinion

Can retailers tap into entertainment brands?
Opinion

Boots BetaLab: Can the Boots brand really become known for tech and innovation?
Opinion

With its London Fashion Week trendspotting, Topshop shows the way for retailers online
Opinion

After Tesco's travails, this should be the year grocery retailing changes forever
Opinion

The war of the retailers: Who won the Christmas advertising battle?
Opinion

Are we witnessing the end of the supermarket as we know it?
Opinion

Why supermarkets like Morrisons need to stop being brand chameleons