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Managing partner innovation

Karmarama

Lawrence Weber has more than 15 years’ experience in digital, integrated and creative agencies, including LBi, Lida (MandC Saatchi), Work Club and The Brooklyn Brothers, joining Karmarama in 2012.

In that time Weber has worked on global projects for BBC Worldwide, British Airways, Nokia, Range Rover and Unilever. He is co-chair of the IPA Digital Business Group, a member of the Google UK Creative Council and a start-up mentor via The Friday Club.

As managing partner innovation, he oversees the digital output of the agency.

He says he has been focusing on combining creativity with technology of the last 12 months, taking 50 new startups to Cannes Lions with Unilever Foundry. He has also been working on iBeacon projects for his clients and helping “bring Nice into the Karma fold” following its 2014 acquisition.