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Laura Blackwell

Content executive

The Drum Network

I work on stories from agency leaders for The Drum Network Speaks column, alongside my own reporting on D&I, culture and trends, and tech.

Hourglass containing blue sand on beach

When pitches go to pot: how can agencies maintain momentum in the pitch process?
3D render of white geometrical objects in abstract light

How is tech changing creative industry standards – now and for future generations?
Orange and red abstract painting up close

‘Budget squeezes could create a desperate situation’: how can charities survive 2023?
'If you want peace, work for justice'

‘It’s a lot of soul work’: Ogilvy’s new DE&I director on being an adland activist
Women looking at phone

‘A flag in the sand for authenticity’: what does de-influencing mean for brands?
Two girls in sports kits

Women’s fandom and equality in sport: The Collective on the gaps that need closing
Woman working from home

How should adland support people going through the menopause?
Adidas gazelles, skate park

‘A prerequisite for brands to have purpose’: M&C Saatchi on passions and diversity
People talking over coffee

Salary disclosure & therapy: Impression’s people director on radical transparency
Pregnant couple

Fertility and family friendly workplaces: Iris’s head of people on how to flip the scrip...
Computer generated image of human brain on purple background

‘Marketers must be storytellers’: experts on the humanization of data
3D render of gaming console

‘Doing more with less’: what it means to be a strategist in 2023
Hand holding glitter

‘Stay interviews’ and overhauled onboarding: industry experts on how to retain talent
Vintage TV

A toss-up between cynicism and nostalgia: what makes a memorable Christmas ad?
Seedling
Promoted

‘It’s about trying to be better’: marketing leaders on what profitability means to t...
Kitten playing with weed

If you can’t change it, grow around it: the leaders rallying for diversity and inclusion
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Opinion

So, you want a job in content marketing? Here are 5 roles and what they mean
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‘A once-a-year show of support doesn’t move the needle’: do partnerships aid inclusi...
Person submerged in water holding up a sparkler

What is marketing’s role in the global ecosystem?
Mario on Nintendo Switch

What is (and isn't) gamification? How brands are building interactive communities