Strategy director

Kevin Edwards got his first taste of affiliate marketing at LookSmart in 2003 before moving network side a year later. Today he heads up the strategy team at Affiliate Window, where he has worked since 2006, and has been part of the team that has taken the company from a smaller player to the UK’s largest network. Edwards has spearheaded the company’s efforts to optimise mobile marketing which led to the firm winning the grand prix at the Performance Marketing Awards, where it was also named Publishers’ Choice of Network.