Julian Smith

JS

Opinion

App feature bundling vs unbundling: What is the right mobile app strategy?
Opinion

Push, pull, participation and purchase – are you using the four Ps of mobile bridging?
Opinion

The rise and rise of mobile video: Who said we wouldn’t watch TV on a small screen?
Opinion

Is it time to redress the balance between Android and iOS in mobile ad targeting?
Opinion

Move over Millennials - it’s time to talk to Gen Z
Opinion

Is the promise of ‘right person, right time, right place’ ad targeting becoming a reality...
Opinion

OTT messaging apps are booming – but what’s the opportunity for brands?
Opinion

Beacon technology doesn't only have to be for retailers
Opinion

How can brands win the attention of the multi-screen consumer?
Opinion

Mobile fuels the native advertising debate at Advertising Week Europe
Opinion

The future for ‘mobile in the mix’ looks bright... well, almost