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Founder and managing director


Jonny Tooze is the founder and managing director of independent digital agency Lab, which he said he “started from his bedroom as a kid by hiring some amazing people.”

Having been listed in Bima's Hot 100 for the past two years, he has worked with various international brands including The Guardian, Aon and General Mills.

Tooze has a passion for all things tech and as such Lab was the first digital agency in the UK to have its own drones division, offering clients aerial video and photography, and he is himself a qualified drone pilot. He has also set-up the Neuro Lab division, which uses the latest technology to measure and evaluate consumers' emotional, as well as physical, responses to website and digital media.

He is a regular conference speaker on the topic of drones and tech, and is a key contributor to The Drum magazine on digital and technology trends.