John Long

Group creative director

Ogilvy & Mather

John Long is group creative director at Ogilvy & Mather in New York City.

Just say no to 'content'?
Opinion

'Content' is a terrible term. Please stop using it.
5 questions digital marketers should ask themselves
Opinion

5 questions every digital marketer should ask themselves
The 30-second spot no longer reigns supreme
Opinion

Broadcast advertising is no longer king as ideas are more important than ever
More me, please?
Opinion

Your brand is talking about itself too much
Ogilvy's group creative director, John Long, encourages the pen and paper approach
Opinion

10 reasons why creatives should start working with a pen and paper