head of digital and communitiesInnocent
Joe McEwan joined Innocent eight years ago. He spent most of his early years there creating content and responding to smoothie drinkers as communities manager before stepping up to his current role as head of digital and communities.
Under his leadership, the brand's social presence has grown to become one of the most respected in the UK.
His proudest achievement over the last year has been building up an exceptionally talented team of writers, creatives and planners, the work of whom he takes as much credit as possible for.