Jerry Daykin currently leads global media partnerships for the Mondelez business, as well as supporting Carat's chief digital officer in driving social media best practice across a range of key global accounts.
Previously he worked client-side at Mondelez, leading its European social media efforts. Working with brands like Cadbury & Oreo, he defined the company’s 'Storytelling at Scale' approach to digital and elevated the importance of social channels.
Daykin is a regular contributor to The Drum and The Guardian Media Network as well as a prolific blogger on his LinkedIn page, promoting the need for #DigitalSense in the industry.
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