Jerry Daykin

JD

Eurovision
Opinion

What sponsors really thought about Eurovision 2023
Eurovision
Opinion

The votes are in: Jerry Daykin judges the Eurovision brand experience
Eurovision
Opinion

Eurovision is bigger than the Super Bowl, but marketers are only now realizing
Pride
Opinion

GSK's Jerry Daykin on the plan to accelerate LGBTQ+ representation in ads
advertising
Opinion

A beginner’s guide to diversity, inclusion and representation in advertising
How to ensure you are truly reaching and engaging an LGBT+ audience with your media.
Opinion

A lesson on how to sharpen your media approach and better engage an LGBT+ audience
A sea of colourful umbrellas in different positions
Opinion

Jerry Daykin: It’s still a good time to celebrate advertising’s diversity
wsjpic
Opinion

Jerry Daykin: Marketers - stop blocking the best parts of the internet or they won’t exist...
Personalisation, made relevant
Opinion

Personalisation without personal data?
Facebook
Opinion

Facebook quietly announces its intention to shake up digital marketing
digital media
Opinion

P&G transparency fallout: Is this the end or a new beginning for digital media?
SOCIAL MEDIA MARKETING
Opinion

Five things great brands will do differently on social media in 2017
Facebook, Snapchat
Opinion

What Facebook is really copying from Snapchat
Celebrity deaths in 2016
Opinion

Celebrity Deaths are big news whether true or not - Sorry guys, 2017 is only going to feel...
Snapchat
Opinion

Are disruptive media companies starting to act more traditionally?
Twitter NFL
Opinion

Twitter #Live - time for TV's sidekick to take centre stage?
Opinion

How brands could benefit from Facebook Messenger joining the one billion users club
Facebook
Opinion

If you're complaining about Facebook's news feed changes, you're missing its true marketing...
Twitter Stickers
Opinion

Twitter’s stickers are the hashtag reborn for the visual world
Eurovision 2016 winner
Opinion

Why the Eurovision Song Contest just can't stop that political feeling