Jenni Baker

JB

journalist

The Drum
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2021 Instagram industry benchmarks: unlocking ROI in the UK and Europe
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Eliminating bias and activating change in the B2B sector
Watch ‘The journey-driven design advantage’ on demand
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Creating connected brands through journey-driven design
A new year brings more creativity: The key trends for 2021
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Creative Trends for 2021: Brands need to tune in to culture and take note
The big rethink: How to win amid a shifting marketing landscape to ensure a happy new normal
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Human, data-fueled connections will transform customer experiences in 2021
Gamers are not who brands think they are
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Gaming in 2021 will transform how brands interact with consumers forever
Samsung TV Plus
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Samsung CTV: Taking the guesswork out of targeting and reporting
Complete the form to download the free whitepaper 'Uniting data & human intelligence to drive enterprise-class ABM'
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Uniting data and human intelligence to drive enterprise-class ABM

Watch 'Growth Strategies for 2021: The Agile Marketer' digital panel session on demand
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How to be an agile search marketer when change is the only constant
Watch the 'Five key tips to avoid in Enterprise-Class ABM' panel on demand
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Shifting the balance: The key to building a successful Enterprise-Class ABM program
Complete the form to download the free whitepaper 'Shattering stereotypes in search to create a more inclusive world'
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Shattering stereotypes in search to create a more inclusive world
Watch ‘Three things you can't afford to get wrong in 2021’ on demand
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Three commerce essentials brands can’t afford to get wrong in 2021
To find out more and to enter the competition, see here: notjustacampaign.com

Rising star marketers and General Mills launch competition to help ambitious ethnic minority-led...
Watch 'The inclusion experience: moving at the speed of trust' on demand panel
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‘Lived experiences’ are key to creating inclusive CX
Samsung TV Plus
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How 34m Samsung Smart TVs could unlock the potential of the CTV universe

Marketing can change the world: Episode 4 is now available
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Episode 4: Marketing can change the world- bringing the campaigns to life
View ‘How marketing with purpose drives business' panel discussion on demand
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How Marketing with Purpose Drives Business
Register to attend the free virtual conference 'The Experience Advantage: Creating Human-Centred Brands’ in partnership with VMLY&R
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Learn how to seize the experience advantage at The Drum and VMLY&R’s dedicated CX festiv...
Watch the 'Five key tips to avoid in Enterprise-Class ABM' panel on demand
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How to build an Enterprise-Class ABM program
View ‘Storytelling at speed and scale' panel discussion on demand.
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The secret formula for storytelling at speed and scale