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Jen Musgreave

Strategy partner

Rapp

Jen Musgreave is strategy partner at RAPP UK.

A retail mall.
The Drum Network

In real life: the troubled state of retail experience
Does the modern-day shopper need to have an emotional connection with a brand?
The Drum Network

It’s time to boycott Black Friday and strive for authenticity
John Lewis is number one with employees
The Drum Network

Excluded, alienated and ignored – it’s time brands recognised introverts
The Drum Network

Under the bonnet - how to pimp your brand’s value perceptions

xmas ads
The Drum Network

Tidings of comfort and joy - why Christmas ads should stick to tradition
travel fash
The Drum Network

Why travel brands have to think fashion