head of SEO, content and social media

Confused.com

Currently leading the SEO, content and social media teams at Confused.com, James Cuff defines the strategic direction for organic search, content and social media marketing. Cuff inherited a social media strategy that was about chasing follower numbers, and shifted the focus to creating compelling content that people want to share socially.

He's also been an integral part of integrating the brand, TV creative and mascot into customer-engaging content and social media campaigns.

Cuff previously worked at Trinity Mirror as part of WalesOnline's digital team and The Sunday Times as part of an award-winning multimedia team.

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