James Addlestone

JA

Chief strategy officer

Journey Further
3D render of glass head with red heart inside
The Drum Network

Winning hearts and minds: how to get buy-in on a creative brand strategy
A robot
The Drum Network

ChatGPT: the end of authenticity, or a new dawn for creativity?
A family of birds crossing the road
Opinion

The internet has grown in the last decade, so why hasn’t e-commerce grown with it?
Journey Further on how marketers can avoid the pitfalls of going in-house.
The Drum Network

Don’t fight the in-housing trend: a warning to agencies
Journey Further apply the nature versus nurture dynamic to advertising and question whether the same rules apply.
The Drum Network

Nature and nurture: the DNA of successful brands
RAPP consider what lessons were learnt from the UK's exam result debate.
The Drum Network

Why algorithm calculations need to be transparent following UK exam results