Jacques De Cock

JD

Spokesman

London School of Marketing
Google EU antitrust
Opinion

Google's tax arrangements in the spotlight again but don't expect its business to be affec...
Opinion

How coffee chains can stop the sweet taste of sugar turning sour for customers
Opinion

How Google's Alphabet became the largest company in the world
Opinion

Why tennis, and its sponsors, will survive the match-fixing claims
Opinion

'Build a brand, don't invent it' – why Tunnock's British makeover took the biscuit
Aldi parody John Lewis
Opinion

Why modern marketers aspire to create ads as widely parodied as John Lewis' #ManOnTheMoon
Egypt should continue to market itself positively
Opinion

Egypt should continue to positively market itself to tourists - but it still has to admit to...
Opinion

TalkTalk's crisis PR: Its hack response is 'mirroring the incredulity and panic of the pub...
Opinion

Volkswagen's brand and comms crisis: where did it go wrong?
Opinion

Fifa arrests will damage the brand and football itself
Opinion

Cigarette companies won't go down without a fight: What plain packaging means for Britain’s...