The Drum Awards Festival - Social Purpose

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head of mobile


There has never been anything other than digital in Illicco Elia’s working life. Straight out of university, he found himself at the “digital through and through” Reuters where he rolled out a new digital version if its brand, its first change in 100 years, and creating

Stints designing realtime trading systems and pictures products led him to the mobile industry, helping Reuters journalists use mobile technology to capture multimedia from the front lines.

Now head of mobile at DigitasLBi International, he is responsible for building a team of experts in the mobile space and taking on some of the most complex challenges for its clients.