Ian Darby

ID

Journalist

The Drum
One of the most significant trends driving the growth in digital advertising is the continued rise of interactive ad formats
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Advertisers, pay attention – interactive ads boost performance

‘The Future of Native Programmatic’
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Native programmatic advertising takes marketers to the heart of ‘the missing middle’
Reverse the Funnel: Content and Commerce Convergence
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Helping brands leverage the social media path to purchase
Walk through of findings
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Seize the digital marketing opportunity of the Workday Consumer

5 reasons to tune into in-app advertising
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Brands, here are 5 reasons to tune into in-app advertising
meta smb apac
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Mom knows best - Meta's secret guide to 'mompreneurship'
Diversity equals innovation, but accessibility equals opportunity.
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Diversity equals innovation, but (web) accessibility equals opportunity
Trust can’t be replicated by an algorithm – the rise of ‘business to human’ marketing
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Trust can’t be replicated by an algorithm – the rise of ‘business to human’ market...
gumgum contextual digital advertising
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Living on the edge: Vodafone and life at the frontier of digital advertising
Make accessibility an integral part of an agency’s proposition and generate new revenue streams
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Delivering the power of AI-driven web accessibility to the client's table
Why are brands ignoring the in-app opportunity?
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Why are brands ignoring the in-app opportunity?
State of Digital Marketing in the UK 2022 report.
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E-commerce marketers – if you don’t know your customers, you’ve ‘got no chance’
Introducing Retail Media University
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Why education is critical to the retail media revolution
Digital Ad Ratings can really prove the true measure of your campaign across digital media platforms
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Cookies may be crumbling but audience measurement solutions are evolving

The state of digital marketing and UK eCommerce in 2022
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E-commerce sales are up – but where do marketers need to pivot now?
Retail media proposition is evolving, and what the future holds for the retailer.
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Boots CMO Pete Markey on pushing the boundaries of retail media
Boots CMO Pete Markey and LiveRamp president and former CFO of Amazon and Electronic Arts Warren Jenson will discuss their journey to date, and look at what the future holds.
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Boots CMO Pete Markey to discuss its pioneering journey into retail media
Brand action on conscious advertising will make social video a safer space
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‘Be inclusive, not exclusive’: why brands need to embrace conscious advertising on social...
Wylie Christopher
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Marketing, the metaverse & future of privacy – with the Cambridge Analytica whistleblowe...
The data revolution driving brand safety, diversity & inclusivity on social video
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The data revolution driving brand safety, diversity & inclusivity on social video