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Ian Darby
ID
Journalist
The Drum
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Advertisers, pay attention – interactive ads boost performance
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Native programmatic advertising takes marketers to the heart of ‘the missing middle’
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Helping brands leverage the social media path to purchase
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Seize the digital marketing opportunity of the Workday Consumer
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Brands, here are 5 reasons to tune into in-app advertising
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Mom knows best - Meta's secret guide to 'mompreneurship'
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Diversity equals innovation, but (web) accessibility equals opportunity
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Trust can’t be replicated by an algorithm – the rise of ‘business to human’ market...
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Living on the edge: Vodafone and life at the frontier of digital advertising
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Delivering the power of AI-driven web accessibility to the client's table
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Why are brands ignoring the in-app opportunity?
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E-commerce marketers – if you don’t know your customers, you’ve ‘got no chance’
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Why education is critical to the retail media revolution
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Cookies may be crumbling but audience measurement solutions are evolving
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E-commerce sales are up – but where do marketers need to pivot now?
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Boots CMO Pete Markey on pushing the boundaries of retail media
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Boots CMO Pete Markey to discuss its pioneering journey into retail media
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‘Be inclusive, not exclusive’: why brands need to embrace conscious advertising on social...
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Marketing, the metaverse & future of privacy – with the Cambridge Analytica whistleblowe...
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The data revolution driving brand safety, diversity & inclusivity on social video
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